content + technology: Golf Future Lies in Stories. Houston Panel Calls for New Era of Engagement, by Brad Watts

Featured Quote: Carrie Potter stressed the power of storytelling: 'It is the stories of how these women have fought, struggled, and made their way to the tour. Those are the stores that bring people in and turn them into fans.'"

September 22, 2025. "At the Aramco Houston Championship, Golf Saudi hosted a panel discussion highlighting storytelling as a vital tool to grow the game globally. Carrie Potter stressed the power of storytelling: 'It is the stories of how these women have fought, struggled, and made their way to the tour. Those are the stores that bring people in and turn them into fans.'"

Panel discussion with Carrie Potter, Katie Neck of Sustained Futures, Caroline Collins of Fox 26 (Houston) and moderated by Kate Burton, Golf + Tennis Broadcaster.

Article Link: Golf Future Lies in Stories. Houston Panel Calls for New Era of Engagement - Content + Technology