EXECUTIVE SUMMARY

Carrie Potter is a strategic advisor, educator, and board executive with 25+ years of experience bridging high-stakes finance, sport, and business strategy. She specializes in navigating the unique financial landscapes of elite athletes, entertainers, and growing enterprises through tailored asset and business management and advanced financial modeling. At Rice University's Sport Management program, she educates the next generation of industry leaders on business valuation, sport and public finance, and revenue creation by delivering her market-responsive curriculum.        

 

CORE COMPETENCIES

• Governance: Fiduciary Oversight, Audit & Finance Committee Leadership, Strategic Planning.

• Finance: Asset & Liability Management, Financial Modeling, Capital Structuring, Valuation, Due Diligence. Certified Financial Planner™

• Sports & Media: Athlete Business Affairs, Sport Business & Finance, Brand & Sponsorship Management.

• Real Estate: Commercial/Residential Transactions, Property Divestiture, Portfolio Management.

 

PROFESSIONAL EXPERIENCE

Potter Advisors/The Carrie Potter Group | Principal | 2006-Present

• Strategic Advisory: Serves as a private "Business Office" and advisor for professional athletes and high-net-worth individuals, managing complex financial ecosystems and multi-generational wealth strategies.

• Outsourced CFO Services: Modernizes financial operations for small businesses; evaluates risk, implements internal controls, and produces sophisticated cash flow forecasts and income reporting.

• Investment & Asset Management: Spearheads due diligence for private equity and pooled investment vehicles; has managed diverse real estate transactions including 40+ commercial and residential deals.

• Capital Acquisition: Secures financing and cash flow vehicles for business clients, navigating banking relationships and capital markets to fund growth and operations.

 

Rice University|Department of Sport Management | Lecturer in Sport Finance | Divisional Advisor & Associate | 2017 – Present

• Industry Thought Leadership: Designs and teaches the Sport Finance curriculum; provides executive-level insights on business analytics and market trends to the next generation of sport executives.

• University Service & Student Mentorship: Serves as a strategic advisor and faculty mentor to Chao College students, navigating academic progression, university resources, and campus leadership opportunities.

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P.M.G. Sports and Entertainment | Washington, D.C. | Vice President | 1999 – 2006

• Business Affairs: Directed the financial and marketing portfolios for a roster of elite professional athletes.

• Venture Structuring: Established financial systems for client-owned companies and performed due diligence on emerging investment opportunities in various sectors, including entertainment, sports, finance, real estate, and venture capital.

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EDUCATION & CREDENTIALS

• Master of Business Administration (M.B.A.), The George Washington University

• Bachelor of Business Administration (B.B.A.), The George Washington University

• Certified Financial Planner™​

 

BOARD GOVERNANCE & PHILANTHROPIC LEADERSHIP

Extensive experience in fiduciary oversight, committee chairing, and organizational transformation.​

• Governance & Non-Profit Leadership

  • Women in Sports & Events (WISE) Houston | Founding President | Treasurer (2015-Present)​

  • Houston Area Women's Center | Board Chair and Vice-Chair of Finance (2010-2018)

  • Mercy Education System of the Americas | International Governing Board Member and Chair of Finance (2020-2025)

  • The Jensen Project | Board Chair | (2021-2025)

  • Texas Executive Women | President & Treasurer | (2018-2022)

• Academic & Strategic Advisory

  • ​The George Washington University School of Business | Board of Advisors, Executive Committee | (2012-Present)​​

  • Catholic Charities, Archdiocese of Galveston-Houston |Advisory Board | (2026-Present)

  • ​Houston Area Women's Center | Advisory Council | (2018-Present)

  • DivInc.| Mentor (2024-2025)

  • The Collectiv, a Venture Fund for Sports Leaders | Advisor | (2023-Present)

  • Divisional Advisor & Associate | Chao College | Rice University ​​​​​​​