CARRIE POTTER
Carrie Potter is a sport business strategist, athlete & entertainer manager, Lecturer in sport finance, and media contributor and speaker. She provides comprehensive advisory services to athletes, entertainers, and small businesses, specializing in translating complex finance into clear, actionable strategies at the intersection of sports, entertainment, and community.
Before founding Potter Advisors in 2006, Ms. Potter served as Vice President of PMG Sports in Washington, DC, a full-service sports agency. She is a Certified Financial Planner™, Lecturer at Rice University, and a recognized media contributor on topics related to sport finance, athlete management, and the advancement of women in sports.
Ms. Potter earned both her Master of Business Administration and Bachelor of Business Administration degrees from The George Washington University. She serves on several nonprofit boards, including Women in Sports & Events (WISE) Houston, which she founded as President in 2016.
Experience
Education
Board Service
Honors
Potter Advisors LLC, 2006-Present
Principal: As a sport business strategist, athlete and entertainer manager, and active media contributor, Carrie helps elite talent and organizations navigate complex business, financial, and strategic landscapes. Formerly The Carrie Potter Group
Rice University, Dept of Sport Management, 2017-Present (Part-Time)
Lecturer, Sport Finance, 2020-Present
Adjunct Lecturer, Sport Management, 2017-2020
Dedicated to empowering the next generation of industry leaders.
PMG Sports & Entertainment, Inc., 1998-2006
Vice President, Marketing Manager, Intern: Full-service sports agency representing professional athletes in basketball, football, and boxing. Firm also advised sport venues and managers.
MBA, 2001
The George Washington University, Washington, DC
BBA, 1999
The George Washington University, Washington, DC
Women in Sports & Events (WISE) Houston, 2015-Present
Board Member + Founding Chapter President
Founded in 2016, the 12th of 24 affiliated chapters of WISE National, which was founded in New York in 1993 with a mission to be the leading voice and resource for professional women in the business of sport.
The George Washington University School of Business Board of Advisors, 2012-Present
Board Member + Executive Committee
Advise the GWSB Dean and leadership team on long-term strategy, corporate engagement, and student outcomes to bridge higher education with the global business community.
Catholic Charities, Archdiocese of Galveston-Houston, 2026-Present
Advisory Board Member
Strategic sounding board, community bridge, and advocacy partner.
Houston Area Women's Center, 2010-Present
Advisory Council. Former Board Chair, Vice Chair of Finance, Executive Committee Member, Board Member.
Working to end domestic and sexual violence.
Former Board Service
Mercy Education System of the Americas
Board Member, Executive Committee, Chair of Financial Sustainability
Texas Executive Women
Board Chair, Treasurer, Board Member, Women on the Move Selection Chair
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Alumni Outstanding Service Award, The George Washington University, 2026
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Extraordinary Women Making History Honoree, SheSaid Foundation, 2026
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Faith & Leadership Award, Catholic Charities, 2026
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Community Advocate Honoree, Houston Area Women’s Center, 2022
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Women Who Mean Business in Finance, Houston Business Journal, 2020
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Woman of Inspiration, Women in Sports & Events Houston, 2020
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Woman of Excellence, Federation of Houston Professional Women, 2020
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Houston’s Most Influential Women, Houston Woman Magazine, 2019
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STEAM Role Model, Greater Houston Women’s Chamber of Commerce, 2018
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40 Under 40, Houston Business Journal, 2017
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Women on the Move, Texas Executive Women, 2016
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American Leadership Forum, Class XXXIV
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Center for Houston’s Future, Class 34 & Chair of 2018 Leadership Campaign
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First Woman President of The George Washington University Student Government Association, 1998, Washington, DC
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Valedictorian, Mercy High School, 1995, Omaha, Nebraska
