CARRIE POTTER
Carrie Potter is a business manager, financial strategist, and Lecturer in Sport Finance. She provides comprehensive advisory services to athletes, entertainers, and small businesses, specializing in translating complex financial matters into clear, actionable strategies that empower clients to make confident and informed decisions.
​​Before founding Potter Advisors in 2006, Ms. Potter served as Vice President of PMG Sports in Washington, DC, a full-service sports agency. She is a Certified Financial Planner™, Lecturer at Rice University, and a recognized media contributor on topics related to sport finance, athlete management, and the advancement of women in sports.
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Ms. Potter earned both her Master of Business Administration and Bachelor of Business Administration degrees from The George Washington University. She serves on several nonprofit boards, including Women in Sports & Events (WISE) Houston, which she founded as President in 2016.
Experience
Education
2006-Present
Potter Advisors LLC
Principal
Business | Financial | Strategy
Advisory Services offered to athletes, entertainers and businesses. Fee based advising offered to individuals.
Formerly called The Carrie Potter Group
2017-Present
Rice University
Lecturer, Department of Sport Management
2020-Present
Adjunct Lecturer, Dept. of Sport Management
2017-2020
1998-2006
PMG Sports & Entertainment Inc
Vice President, Marketing Manager, Intern
Full-Service Sports Agency representing professional athletes in basketball, football, and boxing. Firm also advised sports venues.
2001
M.B.A.
The George Washington University
Washington, DC
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1999
B.B.A.
The George Washington University
Washington, DC
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2019-2025
Mercy Education System of the Americas
Board Member, Executive Committee, Chair of Financial Sustainability Committee
International Governing Board for Sisters of Mercy School System.
Board Service
2015-Present
Women in Sports & Events (WISE) Houston
Current Board Member
Founding Chapter President (2015-2020)
Affiliate chapter of WISE National, one of 24.
Leading voice and resource for professional women in the business of sport.
2012-Present
The George Washington Univesity School of Business
Board Member + Executive Committee
​Since 1928, GW School of Business has offered the advantages of a major private university while providing the personalized attention students would expect in a more intimate academic setting in the Nation's Capital with a focus on experiential learning and global perspectives.
2010-Present
Houston Area
Women's Center
Advisory Council (2019-Present)
Board Chair (2016-2018)
Vice Chair of Finance (2010-2015)
Executive Committee (2010-2018)
Board Member (2009-2018)
Works to end domestic and sexual violence.
2016-Present
Texas Executive Women
Women on the Move Selection Chair (22-25)
Board Chair (Multiple Terms 2018-2022)
Treasurer (2018-2022)
Board Member (2017-2022)
Women on the Move Class of 2016
Scholarship Program. Mentoring. Celebrating Women.
Honors
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Community Advocate Honoree, Houston Area Women’s Center BELIEVE, 2022
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Women Who Mean Business in Finance, Houston Business Journal, 2020
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Woman of Inspiration, Women in Sports & Events Houston, 2020
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Woman of Excellence, Federation of Houston Professional Women, 2020
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Houston’s Most Influential Women, Houston Woman Magazine, 2019
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STEAM Role Model, Greater Houston Women’s Chamber of Commerce, 2018
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40 Under 40, Houston Business Journal, 2017
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Women on the Move, Texas Executive Women, 2016
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American Leadership Forum, Class XXXIV
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Center for Houston’s Future, Class 34 & Chair of 2018 Leadership Campaign
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First Woman President of The George Washington University Student Government Association, 1998, Washington, DC
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Valedictorian, Mercy High School, 1995, Omaha, Nebraska
